Preach on!

Here’s a snippet of a great comment left on an Ad Age article about magazine publishers failing to capture significant web audiences.

If magazine publishers could slow down, figure out exactly what their core value is to an audience and then build internal, well funded web strategies around that, then they might find success and grow web audiences to a healthy, and realistic number. At the end of the day, advertisers are going to always pay a premium to well defined, discerning eyeballs vs. mass agroupations of poorly defined, scattered crowds.

The key words here are internal, well-funded and core value.