Everything you know about the Internet is wrong

Really, really great rant over on the Ad Age site about how marketers (and media people) don’t understand the Internet. The author’s basic point is that the Internet is not an advertising medium. Yet, marketers and media types alike want to treat it that way since that’s how they’re used to thinking about media. This …

Preach on!

Here’s a snippet of a great comment left on an Ad Age article about magazine publishers failing to capture significant web audiences. If magazine publishers could slow down, figure out exactly what their core value is to an audience and then build internal, well funded web strategies around that, then they might find success and …

Inc. says digital billboards rule

This morning I’m seriously charged-up because Inc. magazine — which is right up there with Fast Company on my short list of cool business mags — just published a glowing piece on digital billboards. Despite the fact that the article suggests digital outdoor creative is made using Illustrator (which I suppose could be used in …

Happy Christmas, war is over

As many of you have probably already heard, Blu-ray has triumphed over HD-DVD. We live in such a strange time — or I’m such a strange person — that the end of hostilities between rival home movie formats actually seems like cause for celebration. Still, I have to say, I was rooting for HD-DVD. In …

Controversy creates cash

So it is with some degree of self-satisfaction that I read in Ad Age that GoDaddy’s “banned ad” approach is working. This tickles my fancy because it’s almost exactly the same thing I suggested NUVO do with some radio ads about how its redesign will “blow your mind”. The formula here is pretty simple: Create …

Newspapers: Then and Now

Since my recent return to the blogosphere, many of you have written in asking me about my new job and what I am doing all day. Well, today, for example, I have been digesting various articles and reports so our sales people don’t have to. You know, sort of like those people who pre-chew food …

Rocky Balboa still packs a punch

So I have finally seen Rocky Balboa and I have to tell you, it’s really good. Here is a film about being true to yourself and not letting anyone tell you that you’re past your expiration date. As George Eliot said, “It’s never too late to be what you might have been.” Here, Rocky is …

Newspapers – healthy or not?

I was reading today about some guy who is a wizard at buying up undervalued businesses and making them profitable. (Of course, who doesn’t specialize in this anymore?) Anyway, he’s got a bid in on the Tribune Company and it’s looking like it’ll be accepted. Of course, the wizard says that this is a good …