Wilkes University really, really wants students

Guess what? Wilkes University in Pennsylvania is targeting individual high school students with recruitment advertising. Just in case it’s not clear what that means, consider the following excerpt from the linked article: Justin Chung knew Wilkes University wanted him when he got one of its first acceptance letters in February. But he didn’t know how …

IndyStar.com redesign leaves something to be desired … but what?

Hot on the heels of their recent print redesign, my friends over at the Indianapolis Star have just given their website a makeover. The timing, of course, strikes me as funny since my friends over at NUVO are about to unleash a redesigned website as well. (Not that I’m saying there’s any kind of connection.) …

Everything you know about the Internet is wrong

Really, really great rant over on the Ad Age site about how marketers (and media people) don’t understand the Internet. The author’s basic point is that the Internet is not an advertising medium. Yet, marketers and media types alike want to treat it that way since that’s how they’re used to thinking about media. This …

Preach on!

Here’s a snippet of a great comment left on an Ad Age article about magazine publishers failing to capture significant web audiences. If magazine publishers could slow down, figure out exactly what their core value is to an audience and then build internal, well funded web strategies around that, then they might find success and …

Inc. says digital billboards rule

This morning I’m seriously charged-up because Inc. magazine — which is right up there with Fast Company on my short list of cool business mags — just published a glowing piece on digital billboards. Despite the fact that the article suggests digital outdoor creative is made using Illustrator (which I suppose could be used in …

Still haven’t got over it, even now

Today, I thought about the Star Wars prequel trilogy … twice! First, I was wondering why didn’t they have Anakin as a young adult in the first place instead of being a toddler? Why not have the first episode be about new Jedi recruit Anakin falling in love with Padme? Have it end happy and be …

Happy Christmas, war is over

As many of you have probably already heard, Blu-ray has triumphed over HD-DVD. We live in such a strange time — or I’m such a strange person — that the end of hostilities between rival home movie formats actually seems like cause for celebration. Still, I have to say, I was rooting for HD-DVD. In …

What Google should do

As everyone knows, Yahoo rejected Microsoft’s buyout offer. Personally, I think it’s only a matter of time before Ballmer gets his way. Now, if I’m Google and that happens, I’m not exactly quaking in my billion-dollar boots. But I’d still consider doing something that would send ripples across the entire tech world and make any …

Controversy creates cash

So it is with some degree of self-satisfaction that I read in Ad Age that GoDaddy’s “banned ad” approach is working. This tickles my fancy because it’s almost exactly the same thing I suggested NUVO do with some radio ads about how its redesign will “blow your mind”. The formula here is pretty simple: Create …