Marketing defined

Whilst reading an AdAge article on the lessons of marketing in the digital age, I came across the following quote, which clearly and succinctly defines what marketing is all about:

As always, you have to gain a keen understanding of your customers and get insights about what’s really important to them. You need to establish a brand promise based on what you want your company to represent in the minds of consumers. And you need to deliver on this promise consistently.

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